Publikationen

Fachzeitschriften

Maier, E. (zur Veröffentlichung angenommen): Serial Product Evaluations Online: A Three-Factor Model of Leadership, Fluency and Tedium during Product Search, International Journal of Research in Marketing.

Schmidt, L., Maier, E. (2019): The Interaction Effect of Mobile Phone Screen and Product Orientation on Perceived Product Size, Psychology & Marketing.

Maier, E. (2019): The negative effect of product image inconsistency on product overviews during the online product search, International Journal of Electronic Commerce 23(1), 110-143.

Maier, E., Dost, F. (2018): Fluent contextual image backgrounds enhance mental imagery and evaluations of experience products. Journal of Retailing and Consumer Services 45, 207-220.

Maier, E., Dost, F. (2018): The positive effect of contextual image backgrounds on fluency and liking. Journal of Retailing and Consumer Services 40, 109-116.

Dost, F., Maier, F. (2017): E-Commerce Effects on Energy Consumption. A Multi-Year Ecosystem-Level Assessment. Journal of Industrial Ecology 22(4), 799-812.

Maier, E., Wilken, R. (2017): Broad and Narrow Country-of-Origin Effects and Domestic Country Bias. Journal of Global Marketing 30(4), 256-274.

Maier, E. (2016): Supply and demand on crowdlending platforms: connecting small and medium-sized enterprise borrowers and consumer investors. Journal of Retailing and Consumer Services 33, 143-153.

Maier, E., Wilken, R., Dost, F. (2015): The double benefits of consumer certainty: combining risk and range effects. Marketing Letters 26(49), 473-488.

Maier, E., Wilken, R. (2014): The impact of stress and level of construal on willingness to pay. Psychology & Marketing 31(9), 774–785.

Maier, E., Wilken, R., Schneider, H., Kelemci Schneider, G. (2012): In the mood to buy? Under- standing the interplay of mood regulation and congruence in an international context. Marketing Letters 23(4), 1005–1018.

Praxisorientiert

Maier, E. (2018): Zwischen Kundenfrequenz und Konversion: Webseiten-Optimierung im E-Commerce. WiSt – Wirtschaftswissenschaftliches Studium 47(7-8), 10-16. 

Maier, E. (2016): Mittelstandskredite in Zeiten des digitalen Wandels: Crowdlending in Deutschland Ergebnisse einer Kreditnehmerumfrage auf dem Kreditmarktplatz von Funding Circle Deutschland.

Maier, E., Kirchgeorg, M. (2016): Wie reagiert der Offline- auf den Online-Handel? Die Verbreitung von Reaktionsstrategien im stationären Handel.